Thursday, April 19, 2012

EU moves against snus

Written by Larry Waters

A confidential document from the EU Commission´s Health Directorate leaked today has all of Sweden in an uproar.   The document describes banning all flavors in tobacco products including Swedish Snus in the upcoming EU Tobacco Products Directive (TPD).

“It would mean the end of Swedish snus,” said EU Parliamentarian Christofer Fjellner bluntly.

Fjellner's statement was echoed by Patrik Hildingsson, Swedish Match AB Vice President of Group Public Affairs-EU.  “This would mean the end of Swedish snus as we know it today. For us, this affects our entire portfolio – a number of flavors that have been used for more than 200 years.”

Swedish Match which is for all practical purposes synonymous with Swedish snus, produces top Swedish snus brands General, Ettan, Grov, Göteborgs Rapé, and 16 other top selling snus brands today.  Swedish Match snus brands own an 85% market share in Sweden.  General Snus is the top selling brand of Swedish Snus in the world. [Read More...]
"While cigarettes are still smoked globally and Big Pharmaceutical's ineffective and even dangerous products like Chantix are praised by the anti-nicotine extremists, any form of smokeless or reduced risk tobacco products are hamstrung by bureaucratic hurdle after hurtle."

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