Written by Larry Waters
“It would mean the end of Swedish snus,” said EU Parliamentarian Christofer Fjellner bluntly.
Fjellner's statement was echoed by Patrik Hildingsson, Swedish Match AB Vice President of Group Public Affairs-EU. “This would mean the end of Swedish snus as we know it today. For us, this affects our entire portfolio – a number of flavors that have been used for more than 200 years.”
Swedish Match which is for all practical purposes synonymous with Swedish snus, produces top Swedish snus brands General, Ettan, Grov, Göteborgs Rapé, and 16 other top selling snus brands today. Swedish Match snus brands own an 85% market share in Sweden. General Snus is the top selling brand of Swedish Snus in the world. [Read More...]
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