According to a report by Convenience Store Decisions, tobacco company Swisher Sweets has introduced a line of "e-Swisher" electronic cigarettes and cigars.
|Photo Credit: CSDecisions.com|
The line plans to provide "high quality" e-cigarettes and an e-cigar that are "assembled, tested and filled in the U.S."
Swisher Sweets are known for its line of flavored cigarellos, including grape, peach, cherry, wine, rum, white grape and strawberry. While many existing electronic cigarette brands currently on the market are also offered to adult smokers in hundreds of non-traditional flavor combinations, the Swisher Sweets e-cigarettes will be available only in "natural" and menthol flavors, while the e-cigar offers "a unique Swisher Sweets taste."
The e-cigarettes will be available as disposables or as a rechargeable kit in only lower 12 milligram and 18 milligram nicotine levels. The company claims that each e-cigarette is equal to about two packs of cigarettes, which would be about 40 cigarettes and two day's worth for a typical smoker, but recent testing strongly suggests that similar electronic cigarette cartridges equal closer to 6-7 cigarettes for an average smoker. The report did not mention the price the company plans to charge for the devices.
The Swisher Sweets entry into the e-cigarette market is the second by a traditional tobacco company in recent months. Lorillard announced its acquisition of "blu e-cigs" this past April.