By ALAN FARNHAM
July 31, 2013
E-cigarettes—a relative novelty three years ago--are about to hit $1 billion in sales, according to Wells Fargo securities analysts.
While that's only 1 percent of sales of traditional cigarettes, the number of consumers who say they've tried e-smokes is growing fast. The sale of e-cigarettes totaled just $500 million last year.
According to the most recent survey by the Centers For Disease Control and Prevention, in 2011 about 21 percent of adults who smoke traditional cigarettes said they had tried the electronic alternative, up from about 10 percent in 2010....
...In the eyes of some, the mere appearance of someone smoking - even smoking a non-tobacco, electronic substitute - creates the dangerous impression that smoking is okay.
"The use of e-cigarettes in public areas in which cigarette smoking is prohibited could counter the effectiveness of [smoke-free compliance] policies by complicating enforcement and giving the appearance that smoking is acceptable," the CDC report says.
Gregory Conley, legislative director at the Consumer Advocates for Smoke-Free Alternatives Association, scoffs at that attitude, saying, "It looks like smoking…so it must be evil."
Conley's association, he says, represents some 5,000 e-cigarette users. Conley says e-cigarettes "annoy people who don't understand that they're a great advertisement for smoking-cessation" and "people who believe no one should be allowed to have nicotine in any form."
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