by John Lofstock
Within the past six weeks, documents outlining New York City’s secret war against electronic tobacco were leaked to the public. The contents of the documents are hardly surprising given New York’s recent assault on items sold in convenience stores, fast-food restaurants and supermarkets.
The documents were leaked by the Consumer Advocates for Smoke-free Alternatives Association (CASAA), an advocacy group aimed at raising awareness and protecting rights to access to reduced harm alternatives. What’s more, while tobacco and menthol flavored e-cigarettes would still be available in retail stores, all other flavored e-cigarettes could only be sold in age-restricted “tobacco bars.” Unfortunately, NYC prohibits the operation of “tobacco bars” unless they were already in operation prior to Dec. 31, 2001.
In May, an official from the NYC Department of Health and Mental Hygiene stood before the Council Health Committee and stated that it was not their intention to regulate e-cigarettes or ban the sale of flavored e-cigarettes. Greg Conley, legislative director for Consumer Advocates for Smoke-free Alternatives Association (CASAA), told me that approximately 20 e-cigarette users spoke before the Health Committee and it was strongly implied by the Council members that ordinances would be amended to protect consumer access to low-risk alternative tobacco products.
“For three months, there was silence from the Mayor’s office, Department of Health, and the City Council on the e-cigarette issue,” Conley said. “Now, with local media attention focused on the mayoral race and other issues, a new draft of the ordinances has been leaked. The new drafts completely ignore the written and verbal comments made by e-cigarette users. Worse, the new drafts absurdly claim that e-cigarette marketing is designed to deter smokers from quitting, despite the fact that clinical trial and survey data show that e-cigarettes help smokers quit.”
Conley indicated that the Bloomberg administration is banking on the City Council to “rubber stamp” his new ordinances “which would constitute a backdoor, unannounced ban on the sale of flavored e-cigarettes and e-cigarette liquid in New York City. Banning flavored e-cigarettes will do absolutely nothing to protect public health. Indeed, considering the clear evidence that e-cigarettes are helping smokers quit or greatly reduce their cigarette consumption, restricting availability could lead less smokers to quit.”
Like Conley, convenience store industry veteran and tobacco consultant Lou Maiellano told me that New York City is simply failing to do its homework. “In light of recent research and its findings on electronic cigarettes, this proposal is simply absurd,” he said.
Friday, September 20, 2013
The Silent War Against Retail