Monday, June 16, 2014

CASAA Public Service Announcement #7

People do all sorts of risky things in life, from jumping out of airplanes, to climbing mountains to driving on a freeway. All of these things have the risk of death or severe injury. For all of these things, technology has reduced the risks for those who choose to do them. If we can't get people to stop doing risky things, we find ways for them to do it as safely as possible.

About 90,000 people die each year in the U.S. doing things like walking down the street, driving a car, playing sports, climbing mountains, hunting, skiiing, diving, riding ATV's, bicycling, motorcycling, boating, swimming, horse riding and parachuting. More people used to die from these "every day" things before harm reduction products were developed such as: seat belts, air bags, helmets, better parachutes and life preservers.

Technology has now brought us products like electronic cigarettes and low-risk, smoke-free tobacco alternatives that could save not just 90,000 lives, but over 440,000 lives every year, by significantly reducing the health risks of smoking.

Please support tobacco harm reduction policies! Share this blog post on social media, blogs and online communities or download our public service announcements from to post on your own site. Help us get the message out!

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1 comment:

gitchorama said...

Thank you for the work that has gone in to these ads. I don't like/agree with all of them, but all of them made me think a bit more--and that is a good thing!

One very minor point on your cover note here: CDC in the 2014 SGR updated their estimate of the number of premature deaths caused by tobacco use to 480,000 (page 2 in this link and then details in Chapter 12 of the full report): I would encourage you to update that value.

Finally, I've pasted in my disclosure in the interest of transparency.

Joe Gitchell, PinneyAssociates

Disclosure: My employer, PinneyAssociates, provides consulting services to GlaxoSmithKline Consumer Healthcare on their stop-smoking medications and to NJOY, Inc., on electronic nicotine delivery systems (ENDS). I also own an interest in intellectual property covering a novel nicotine medication that has not yet been commercialized.