Wednesday, December 16, 2015

National Call to Action! Stop the FDA from banning nearly ALL vapor products from the market!

Update - 12.16.15

Overnight, an agreement was reached regarding the final language of the omnibus budget bill. Sadly, the provision that would have protected consumer access to vapor products was not included. However, this is by no means the end of our efforts to prevent the harm that will result if the FDA deeming regulations are finalized in the spring of 2016. In fact, this is a great opportunity to urge Congress to support HR 2058.

As we move forward, CASAA members and vapers everywhere should keep in mind that even in the worst case scenario of FDA deeming regulations being approved, there will likely be a grace period of two years (21 months) before the agency promises to start enforcing the rule. In that time, we are anticipating many threats to consumer access to e-cigarettes and other low-risk, smoke-free products at the state and local levels.

In advance of the 2016 legislative season, please urge your friends and family to join CASAA. Please urge your favorite retailer to display CASAA materials and educate their staff on the issues we are facing. There are millions of vapor consumers in the US, all of whom must become engaged if we hope to preserve access to these life-saving products.


Original Post - 11.23.15

A provision (Sec. 747) in this year’s budget bill could save the U.S. vapor industry from being destroyed by the overbearing and burdensome FDA premarket application process.

CASAA is asking members to voice support for a provision in this year’s budget bill that would change the grandfather date for products that are about to be subject to the FDA’s tobacco regulations. This provision would essentially include the Cole bill language -- HR 2058 -- and require the FDA to move the grandfather date to the effective date of the final regulation.

Without a change in the February 2007 grandfather date, more than 99% of vapor products currently on the market will be gone within two years. This is not hyperbole. The cost of obtaining premarket approvals with the FDA’s Center for Tobacco Products is intentionally prohibitive, and all indications are that there will be no significant exemptions made for vapor products.

If Congress does not act to change the grandfather date established by the Tobacco Control Act, the wide variety of vapor products that adult smokers have come to rely on to live smoke-free will be swept off the market.

Make no mistake about it--our usual opponents are hard at work in Washington, D.C. lobbying to have this provision removed.

Even if you’ve taken action before, your voice is needed now.

Please take action NOW by contacting your
Representative and Senators!

We highly recommend sending an email AND making a call

(Writing Tip #1) If you have a lot to say, please craft your email in a separate word doc and then copy/paste it into the field provided.  If you take too long, they system will time out and you will lose your work.

(Writing Tip #2) Although we've provided a prewritten email with compelling talking points, we would strongly encourage you to edit the email because personalized communications to legislators are far more persuasive than form letters.  At a minimum, PLEASE INSERT YOUR PERSONAL STORY (just a few sentences) in the text of your email.

Tuesday, December 15, 2015

CASAA Report to OMB/OIRA dated December 15, 2015

Download link:

Submitted to OMB/OIRA
by Carl V Phillips, PhD, Chief Scientific Officer
The Consumer Advocates for Smoke-free Alternatives Association (“CASAA”)
December 15, 2015


FDA’s proposed “deeming” of e-cigarettes under the Tobacco Control Act (TCA) would be an unmitigated disaster. E-cigarettes play the valuable role of helping smokers quit smoking or ex-smokers stay quit; they are used almost exclusively for this purpose. The proposed rule would severely limit the quality and availability of e-cigarettes and thus would encourage ex-smokers to resume smoking and discourage current smokers from quitting. In addition, it would reduce consumer welfare and wipe out most of the businesses in the sector. These harms would be literally unmitigated by any apparent benefits, and most of the supposed goals would actually be set back by this rule.

Sunday, December 13, 2015

CASAA Comment on FDA Proposed Intended Use Regulation

FILED on 27 December 2015, Comment Tracking No. 1jz-8n22-qwc7

To:      U.S. Food and Drug Administration

From:  Carl Phillips, PhD
Chief Scientific Officer
            The Consumer Advocates for Smoke-free Alternatives Association (CASAA)

Brian Carter, PhD
            Director of Scientific Communications
            The Consumer Advocates for Smoke-free Alternatives Association (CASAA)

            Julie Woessner, J.D.
            Executive Director and President of the Board
            The Consumer Advocates for Smoke-free Alternatives Association (CASAA)

27 December 2015


Re: CASAA comments on FDA’s Proposed Regulations: Clarification of When Products Made or Derived From Tobacco Are Regulated as Drugs, Devices, or Combination Products; Amendments to Regulations Regarding “Intended Uses”

Docket No. FDA-2015-N-2002
Originally assigned RIN 0910-AH19 when docket first opened September 25, 2015

      I.         Introduction

This comment on Docket No. FDA-2015-N-2002 (originally assigned RIN 0910-AH19 when docket first opened September 25, 2015), “Clarification of When Products Made or Derived From Tobacco Are Regulated as Drugs, Devices, or Combination Products; Amendments to Regulations Regarding ‘Intended Uses,’” is submitted on behalf of The Consumer Advocates for Smoke-free Alternatives Association (CASAA). CASAA is a 501(c)(4) nonprofit public health and education NGO and is the leading representative of consumers who use or might in the future use smoke-free tobacco/nicotine products. It is a U.S. membership organization with over 125,000 members. CASAA is not an industry group and does not represent the interests of industry.

Our comments regarding this proposed rule should not be construed as supporting FDA’s proposed rule to deem e-cigarettes and other vapor products (collectively referred to as “e-cigarettes”) as “tobacco products” under the Family Smoking Prevention and Tobacco Control Act (the “TCA”). CASAA continues to strenuously object to FDA’s attempted deeming as a de facto ban on more than 99% of the vapor products currently on the market.[1]

II.        Comment

We recognize that it is in the best interests of consumers that FDA exercise its legitimate authority to restrict e-cigarette manufacturers from making unapproved claims that are genuinely about e-cigarettes themselves providing cure, mitigation, treatment, or prevention for disease, or providing diagnosis of disease or other conditions. That limitation on commercial speech is already well established and generally adhered to. However, the proposed rule exceeds the legitimate authority of FDA, and in so doing would impose restrictions that are clearly harmful for consumer interests and genuine public health.

Smoking itself is not a disease. It causes disease, but the act of smoking itself is a behavior and a consumer choice. The act of stopping smoking, by whatever means, is not a cure or treatment for disease, even though it is a health-promoting action. This is no different from the act of wearing a seatbelt or the act of substituting vegetable juice for soda. Seatbelts are not considered medical devices, and car manufacturers have often advised people to “buckle up for safety” as a substitute for the less healthy behavior of not doing so. A vegetable juice manufacturer is not selling a drug and is not governed by approved “indications” for their product. While they might not be allowed to say “avoid the diabetes risk from soda by drinking this,” they can certainly suggest you drink it instead of soda (leaving it to the consumer to infer why she might want to make that choice) and can generally use such phrases as “the smart alternative.” Therefore, it is clearly administrative overreach for FDA to assert that statements about using e-cigarettes instead of cigarettes should trigger treatment as a drug/device/combination product under the Federal Food, Drug, and Cosmetic Act (FD&C Act).

Due to mission creep (mostly in the form of making sure healthcare providers can bill healthcare funders for smoking cessation services and pharmaceutical companies can receive de facto subsidies for their smoking cessation products), smoking is labeled as a “disease” in some catalogues. But it is always the case that some technical rules that serve specific purposes will define words in ways that torture natural definitions, and that does not change the reality. A “corporation” can be defined to be a “person” for purposes of some laws, but that does not make it human. Thus, no list that defines disease conditions for a particular purpose, and that includes the act of smoking, changes the fact that smoking is not a disease for all other purposes.

The proposed rule asserts, “FDA has long considered claims related to smoking cessation in the context of curing or treating nicotine addiction and its symptoms to be within FDA’s ‘disease prong’ jurisdiction.”[2] But smoking cessation in and of itself is not a cure or treatment any more than the act of smoking itself is a disease. E-cigarettes do not “cure” or “treat” nicotine addiction, but, rather, provide an acceptable and satisfying alternative for those who wish to reduce or eliminate their smoking habit. Indeed, many statements by FDA and other supporters of this proposal emphasize the fact that switching to e-cigarettes perpetuates “nicotine addiction and its symptoms” (setting aside the question of what that even means). This means the quoted claim is irrelevant to the use of e-cigarettes for smoking cessation.

Simply stated, general claims of smoking cessation do not meet the “disease prong” of the drug/device definition under the FD&C. Any suggestion that various claims regarding e-cigarettes meet the “structure/function prong” are similarly misguided. Under the analysis provided by FDA, seatbelts, vegetable juice, and coffee could be considered to meet those “prongs.”

Looking at the practical implications rather than legalisms, the effects of this rule would be flatly contrary to the stated goals and missions of FDA. FDA has repeatedly acknowledged that it is better for tobacco users to use low-risk products like e-cigarettes rather than to smoke. But this rule would remove an effective tool for making that happen despite providing no apparent benefit.

There is no claim of any material harm in the world that would be reduced by the imposition of this rule, so it is impossible to identify any benefit that could come from this regulatory overreach. FDA suggests that there is benefit to avoiding confusion between e-cigarettes and smoking cessation pharmaceuticals, but has provided no evidence that any material confusion exists, let alone enough to warrant regulatory action. Indeed, the claim is patently absurd to anyone familiar with consumers and the market: There is no way consumers are going to confuse a product that mimics cigarettes and that is sold alongside cigarettes in a convenience store -- let alone up-market e-cigarette products sold by specialists -- with a product that is marketed, supplied, and labeled as a pharmaceutical. Indeed, the predominant source of confusion on the part of consumers about these products is not realizing they pose risks much closer to those from the pharmaceuticals than from combustible cigarettes, and are a satisfying substitute for many smokers. These allegations of confusion seem more like a blatant attempt at protectionism for the manufacturers of the pharmaceutical products that cannot compete with e-cigarettes in the free market.

Perhaps FDA has some evidence of real confusion by consumers that actually has the potential to materially harm consumers (rather than just merely harming influential companies that make competing products). If so, it should be presented. Then FDA must conduct a cost-benefit analysis that shows that (a) the proposed regulation might reduce the alleged harm and (b) the benefits from this warrant the obvious and inevitable costs the regulation would create. In the proposal, FDA disingenuously claims that, “The proposed rule is not expected to impose significant additional costs on manufacturers who make products made or derived from tobacco, or on drug and device manufacturers generally.” Setting aside whether that is even true, it blatantly ignores that the real costs of denying consumers accurate information is borne by consumers.

E-cigarette manufacturers’ statements that their products can be an attractive alternative to smoking, and that many people have successfully used e-cigarettes to reduce or completely replace their smoking, are beneficial to consumers and public health. That message is communicated by many parties who are concerned with public health and are outside FDA jurisdiction, and thus the message could never be fully censored by FDA action (despite the outlandish suggestions of some commenters on this proposal that FDA try to do just that). But manufacturers, due to their ability to mass-advertise and engage in point-of-sale communications to smokers, can often reach consumers who might not hear that message from other parties. This is particularly true since specialty retailers (vape shops and online e-cigarette stores) play a major role in educating consumers and almost all of them likely qualify as “manufacturers” under this rule because most make, modify, or directly import some of the products they sell. Similarly, manufacturers’ point-of-sale communications through non-specialty retailers (e.g., signage in convenience stores) can reach the consumers who are the least likely to quit smoking without such information.

Thus, preventing such communication would cause more people to smoke rather than switch to e-cigarettes. This has potential for serious public health harm, not offset by any apparent material benefit. To provide examples of the benefits that would be lost under this proposal, we have asked some CASAA members to provide their personal testimonials about the role that manufacturer statements about substituting e-cigarettes for smoking had in helping them to quit smoking, and we call your attention to those. See also CASAA’s collection of testimonials.[3]

We repeatedly hear from our membership about the important role that dedicated vape shops play in helping them become -- and stay -- nonsmokers. In fact, we believe that vape shops are uniquely situated to provide the advice, encouragement, and support necessary for even the most inveterate smoker to successfully replace her smoking habit with vaping. E-cigarettes are indeed a successful tool for smoking cessation or significant smoking reduction for many smokers, and particularly so when they receive information and support from fellow vapers and dedicated vape shops. To do anything to reduce this phenomenon would be a huge blow to genuine public health interests.

This proposed rule would probably actually foster the consumer confusion that FDA ostensibly is seeking to address. E-cigarette merchants would effectively have to pretend that the reason consumers should buy their products has nothing to do with them being a low-risk substitute for smoking. Meanwhile, as noted above, the message about e-cigarettes as a means of smoking cessation is being communicated by parties outside FDA jurisdiction who will remain free to exercise their free-speech rights to make such claims. Many healthcare practitioners are increasingly recommending e-cigarettes to their smoking patients who have failed using FDA-approved methods.[4]

We further argue that FDA should not attempt to prevent e-cigarette manufacturers from making non-specific uncontroversial (among honest experts) claims about comparative risk, such as “these products are much less harmful than smoking.” Again, while there are many actors who actively deliver that information to the public, a remarkably large portion of the target population -- adult smokers -- are unaware of it.[5] The additional communications reach provided by manufacturers could help remedy these misperceptions and thus improve public health. While FDA arguably has better legal grounds for restricting explicit comparative risk claims than it does for restricting statements about substitution that make no claim about disease (though it is not clear that it has adequate legal ground even for this), such restrictions are a terrible idea. Such a restriction serves no purpose other than appeasing anti-harm-reduction extremists, but it actively harms public health.

In addition to cutting off communication that is beneficial for consumers and genuine public health, the rule would encourage exactly the kind of communication that FDA seems to find objectionable (and certainly the knee-jerk supporters of such restrictions on speech do[6]). Manufacturers could and would still engage in marketing. But they would not be able to tell consumers that the purpose of the products is to facilitate and maintain smoking cessation. They would probably not even be allowed to say, “This webpage is for adult smokers only.” Instead, they would be left with no options other than highlighting the attractiveness and enjoyability of their products, without any caveats about how these are characteristics that are meant to appeal to smokers. Thus they would be forced to present their marketing messages in terms that might be as attractive to non-users of any tobacco product as they are to smokers.

If there really is a problem of consumer confusion, mandatory disclaimers are an established and effective method for dealing with it (as is done, e.g., for dietary supplements). Rather than trying to manipulate consumer beliefs with the overbearing and yet still ineffective approach of censoring the provision of accurate information from some sources, disclaimers provide exactly the accurate information that eliminates the supposed confusion. Thus the requirement for targeted disclaimers would bring about any benefits this proposal supposedly offers far more effectively than censoring accurate information, and without imposing an aggressive regulatory overreach. If the supposed confusion is merely that consumers would not know which products were and were not endorsed by FDA for smoking cessation, a simple disclaimer would solve the problem (e.g., “This is not an FDA-approved smoking-cessation product.”). But justifying even this would still require some evidence that such confusion exists. If there were evidence of some confusion that, unlike the previous example, might actually materially harm consumers, more aggressive disclaimers could be mandated.

It should, however, be noted that “disclaimers” of the type that some manufacturers have felt obliged to use, along the lines of “not intended for smoking cessation,” are terribly counterproductive. If not intended for smoking cessation, is the product intended solely for fun and enjoyment? And if that is the message, this is, again, the very type of marketing that has come under criticism from other quarters.

We respectfully submit that the proposed rule overreaches FDA’s authority under the FD&C Act and will not accomplish its stated goals, in that it will (1) cause or increase consumer confusion, (2) cause fewer smokers to reduce or eliminate their smoking habit, (3) impose substantial health costs on consumers, and (4) work against the interests of genuine public health and the mission of the FDA. We further note that there has been no evidence presented that there is any genuine problem that needs to be fixed. However, if genuine harm resulting from alleged consumer confusion could be demonstrated, it seems likely this harm could be more effectively mitigated by the targeted and less harmful regulatory approach of mandating appropriate disclaimers.

[1] CASAA’s comments on the proposed deeming can be found at!documentDetail;D=FDA-2014-N-0189-78335 and is incorporated herein by this reference.
[2] Federal Register Volume 80, No. 186, September 25, 2015 at p. 57759 (Section II.A.1).
[3] CASAA’s Testimonials Collection, at, currently includes more than 7,800 tobacco harm reduction success stories.
[4] Kandra KL, Ranney LM, Lee JGL, Goldstein AO (2014) Physicians’ Attitudes and Use of E-Cigarettes as Cessation Devices, North Carolina, 2013. PLoS ONE 9(7): e103462. doi:10.1371/journal.pone.0103462 (
[6] See, for example,

Friday, December 11, 2015

FDA Call to Action: Submit Comments on FDA's Proposed Intended Use Regulation

Update 12/11/15: The FDA has reopened the comment period for this proposed rule. The new deadline is Wednesday, December 30th, 2015. Please follow the instructions in the post below to submit your comment.

Update 11/25/15: Yesterday, FDA announced, "In response to a request for more time to submit public comments, the FDA will be issuing a notice in the Federal Register re-opening the public comment period for the proposed rule." We will update this Call to Action when the docket is reopened for public comment.

DEADLINE for Comment is TUESDAY, November 24, 2015.

I. Background
The FDA is requesting comments on a proposed rule about “Clarification of When Products Made or Derived From Tobacco Are Regulated as Drugs, Devices, or Combination Products; Amendments to Regulations Regarding 'Intended Uses.'”

By way of background, FDA considers nicotine-containing products to either be pharmaceuticals (regulated as a drug, device, or combination product) or tobacco products. Pharmaceuticals are subject to a lengthy and expensive approvals process, and any e-cigarette products treated as pharmaceuticals would be immediately removed from the market as unapproved drugs/devices. Regulation as a tobacco product is problematic as well1, but regardless, it is imperative that if e-cigarettes are to be marketed as tobacco products, manufacturers2 be permitted to make reasonable claims in their marketing and not be hamstrung by FDA’s over-zealous regulation. Prohibiting manufacturers from providing honest and helpful information is bad for consumers and bad for public health.

Ostensibly, FDA is doing this to help avoid consumer confusion. We believe that this will actually increase confusion and will dramatically limit the ability of consumers to make informed decisions about the products they use.

To help you understand the effects of this proposed rule (“Intended Use Regulation”), manufacturers would be prevented from making any substantive claims about the value of e-cigarettes for smoking cessation or suggesting that they are less harmful than smoking.3 Urging consumers to make the switch from smoking to vaping is potentially problematic if FDA determines that it suggests an intended use of smoking cessation. FDA is even going so far as to invite comments on whether manufacturers should be able to make claims such as "satisfying smoking alternative," "provides all the pleasure of smoking, "get your nicotine fix," or "provides smokers the same delight, physical and emotional feelings" as smoking.”4

The Intended Use Regulation would not be limited to statements contained on labels, packaging, and traditional advertisements. The FDA is casting a wide net. For example, even posting a consumer testimonial on a company’s website would be potentially problematic since FDA could use that as "evidence" of intended use.

This is your chance to make the consumer voice heard.

Monday, December 7, 2015

Pennsylvania Call to Action: Oppose the Governor's unjustifiable 40% wholesale tax on Vapor Products and Smokeless Tobacco.

Update - 12.07.15
Update - 12.04.15

The Pennsylvania Vapor Tax is back and more threatening than ever.

Bad ideas never seem to go away, especially when legislators are rather desperately trying to balance state budgets. This is exactly what is happening in Pennsylvania right now.

A tax on vapor products that the lawmakers naively expect to raise $20 million is being seriously considered once again as budget talks drag on into extra overtime.

Please take action NOW to demand that Pennsylvania lawmakers reject ANY proposal to unfairly tax vapor products.

Take Action!


In addition to sending an email and making a phone call to your Representative, please also call:

  • Dave Reed (Majority Leader): (717) 705-7173
  • Jake Corman (Floor Leader): (717) 787-1377

Talking Points for Your Calls:

1) You are calling to oppose ANY extra taxes on e-cigarettes and vapor products.

2) It is important to note that vapor products are already subject to a general sales tax.

3) If you feel passionately enough about this issue to base your vote on it, please share that.

4) Ostensibly, taxes on traditional cigarettes are intended to discourage use. However, due to the fact that e-cigarettes and other smoke-free tobacco products are estimated to be approximately 99% less harmful than smoking, discouraging use is counter to goals of reducing smoking rates.

5) Other governments are taking exactly the opposite approach; Public Health England (the government public health agency) recently explicitly endorsed a policy of encouraging smokers to switch to e-cigarettes and vapor products (

6) Taxing e-cigarettes in a manner similar to how cigarettes are taxed sends a confusing and inaccurate message to would-be adopters that these two very different products present similar risks.  The result of this message is that more people, those that otherwise would have switched to a smoke-free product, will be encouraged to continue smoking.